I am not a professional designer or anything, one look at this site should make this obvious. But I like to think I can identify good design when I see it, and I recently learned that half of the really terrible logos popping up lately have all come from the same design firm: Wolff Olins.
Probably their most egregious campaign is London’s 2012 Olympic Games. Look at their logo:
My initial reaction to the logo, after puzzling over what it even was — the numbers 2012 if anyone is still confused — was that it resembled some dude doubled over vomiting:
January 6th, 2008 - 2:36 pm
Whoa! I had totally been imagining Lisa actually facing in the other direction! This makes much more sense! Um…thanks?
January 17th, 2008 - 4:56 pm
Or maybe this will work: http://copyranter.blogspot.com/2008/01/how-china-came-up-with-their-olympics.html
September 1st, 2008 - 11:21 am
i thought the logo was supposed to show our nation to the world as a country that can stand for itself. that logo if it can be called that will make the world laugh at us not respect us. thanx woff you dont deserve that money of £140000
November 30th, 2008 - 4:57 am
ooooooooooooooooooo 2012…. I get it now. FAIL!
March 5th, 2009 - 4:46 pm
Actually i love this logo a lot it looks very funny and by the way how it’s made you can see a lot of things in it it, and a lot of things i saw so far only made me laugh and where’s the harm in that?